The digital landscape constantly evolves, necessitating an adaptable approach to SEO strategies. As we move into 2024, it’s crucial to stay ahead of these changes to maintain your online visibility and stay competitive. This article discusses the top SEO trends for 2024, focusing on the power of E-A-T (Expertise, Authority, and Trust) and Core Web Vitals for Google rankings.
The Rising Importance of E-A-T in SEO
E-A-T, which stands for Expertise, Authority, and Trust, is predicted to become a significant factor in SEO content creation in 2024. Specifically, the ‘expertise’ element will hold more weight in ranking pages on search engines. Demonstrating E-A-T to Search EnginesWhen it comes to E-A-T, ‘expertise’ refers to the credibility and knowledge of sources. With Google favouring sources with experience in a topic or niche, it’s vital for web pages to clearly establish their expertise and credibility on topics to rank higher on search engines. Here are a few ways businesses can convey their E-A-T to Google:
Provide value to your content by including detailed information Show real people behind your site by showcasing case studies and highlighting verifiable reviews and testimonials Ensure your content is free of grammatical errors, typos, and misinformation, and link to reputable sources AI and Machine Learning’s Role in SEOGoogle has started utilising machine learning and AI to decipher queries for search intent and compile search results better. In 2024, AI and machine learning are expected to make a more significant impact on how search engines present search results.To leverage this SEO trend, businesses should continue to create high-quality content that answers search intent, provides value, and is user-centric. It can also be beneficial to start utilising various AI-powered tools for better keyword research and analyses of competitor SEO performance.Emphasising Google’s Core Web VitalsAnother SEO prediction for 2024 is an increased emphasis on Google’s Core Web Vitals. These are a set of metrics used to measure a page’s user experience, including loading performance, interactivity, and visual stability of pages.Site SpeedSite speed is a core component of Google’s ranking algorithm. A fast site is essential for businesses to maintain high rankings on search engines. Therefore, businesses must check and improve their site speed in 2024.Mobile-first Indexing and ResponsivenessMobile-first indexing will continue to influence search engine rankings. So, businesses and web developers must ensure they build mobile-responsive sites that offer users a seamless web experience, regardless of the device they’re searching from.Voice Search OptimisationThe way people interact with search engines is evolving. People are increasingly using assistants like Siri, Alexa, and Google Assistant to browse search engines through voice search. Thus, optimising websites for voice search is a 2024 SEO trend that shouldn’t be ignored.To optimise your site for voice search, you should understand and use conversational language in your content to reflect how people pose questions to voice assistants. Additionally, targeting relevant, long-tail keywords and providing comprehensive yet concise answers to search queries can help.Video and Image OptimisationAs competition grows in search engines, sites diversify their content with multimedia elements to stand out among competitors and rank higher. Specifically, optimised videos and images are becoming more important in search engine ranking processes.When used with written content, videos break up walls of text, creating a better user experience. Similarly, images can break up the monotony of text on web pages.Personalised, User-focused ContentOur final SEO trend for 2024 is one you’ve likely heard before. To achieve your SEO goals, create user-focused content that clearly answers user and search intent. User and search intent is about giving searchers exactly what they want in your content and providing value that urges them to stay on your page.Partner with SEO ExpertsReady to start incorporating these SEO trends for 2024 into your next campaign? Partnering with digital marketing experts with experience in navigating ever-changing search algorithms and outperforming competitors in search results can help.Core Web Vitals: Measuring Page Experience SignalsCore Web Vitals measure page experience signals to ensure an engaging user experience for search users. These metrics are Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). In March 2024, Interaction to Next Paint (INP) will replace FID as a Core Web Vitals metric.Core Web Vitals and Google RankingsCore Web Vitals affect rankings in search results. However, they contribute to page experience evaluations and have an effect within the helpful content ranking system, going toward page experience signals.ConclusionAs we move into 2024, staying updated with the latest SEO trends is more important than ever. By focusing on E-A-T and Core Web Vitals, businesses can enhance their online visibility and stay competitive in the ever-changing digital landscape.
